Key benefits
The 04 Blonde Brighten shampoo, infused with patented The 369LAB Lipid Bond Technology, is a highly concentrated purple shampoo that cleanses, repairs and hydrates with a sulfate-free formula that neutralizes unwanted yellow tones, restores lightness and shine, and more manageable hair.
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- Brassiness Neutralization: 04 Blonde Brighten shampoo expertly neutralizes unwanted brassiness and yellow tones, preserving the vibrancy of your blonde highlights.
- Gentle Cleansing: Cleanses without stripping or drying, maintaining essential moisture for healthier and more vibrant hair.
- Restored Lightness and Shine: increases shine and leaves hair looking healthier, improves manageability and softness.
- Designed for colored hair: pH-optimized formula helps prevent excess swelling of the hair cuticle during washing – which helps maintain color, improve hair health and reduce frizz.
Designed for bleached and dyed hair.
Patented 369LAB Lipid Bond + Olive Oil, Argan Oil, Acid Violet 43
 SILICONES |
 PHTHALATES |
 PARABENS |
 SULFATES, SLS |
 pH-OPTIMIZED |
 COLOR-SAFE |
1. Dispense desired amount of product into hands and emulsify.
2. Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair or up to 5 minutes.
3. For best results, follow with Lipid Bond hair oil for everyday moisture.
Be careful not to slip as you’re stepping out of the shower or bath. The product can create a slippery surface.
Yes, the surfactant system we chose provides luxurious lather, while gently cleaning the hair.
Yes, 04 shampoo is safe for color-treated hair.
04 shampoo is perfect for any hair type with medium to light blonde tones (levels 7 and up) in which yellow or brassy tones need to be controlled.
Purple shampoos provide toning benefits for blonde or lightened hair by counteracting brassy and yellow tones. It also works on grey hair that can sometimes have a yellow characteristic.
Yes, depending on the amount of brassiness you want to eliminate. However, we recommend 2-3 uses a week.
